It's the process, stupid!

Mooie post van Seth Godin gisteren: “The reason social media is so difficult for most organizations“:

*Social media is a process, not an event.*

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

Vervang social media door zoekmachine marketing en je hebt precies hetzelfde verhaal. Eigenlijk zijn alle vormen van duurzaam online marketing bedrijven processen in plaats van projecten. Zie daarom ook mijn post van 24 september: “Waarom online marketing zoveel lijkt op dieëten“.

It’s the process, stupid!

Waarom online marketing zoveel lijkt op dieëten