De beste boeken over persuasive design:

Submit now

Andrew Chak

Submit Now examines how customers search, evaluate, and make decisions online. This book focuses on changing the marketers mindset from selling to customers to helping them buy.

Methods of persuasion

Nick Kolenda

Drawing from academic research, Nick Kolenda composed a 7-step persuasion process. Methodes of persuasion teaches you the psychology behind each step and helps you how to apply these 7-steps to your own website.

Persuasive technology

B.J. Fogg

Based on nine years of research, B.J. Fogg, director of the Persuasive Technology Lab at Stanford wrote Persuasive technology. Dr. Fogg reveals how websites, software applications, and mobile devices can be used to change people’s attitudes and behavior.

Waiting for your cat to bark

Bryan Eisenberg

The subtitle of Waiting for your cat to bark is”persuading customers when yhey ignore marketing”. The book by Bryan Eisenberg offers a framework that enables marketers to anticipate different angles from which customers pose their questions so that marketers can create predictive models of customer behavior. 

Seductive interaction design

Stephan P. Anderson

In Seductive Interaction Design, Stephen P. Anderson examines what motivates people to act online. The book’s psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. 

Evil by design

Chris Nodder

Approaching persuasive design from the dark side Evil by design, melds psychology, marketing, and design concepts to show why we’re susceptible to persuasive techniques. The book is organized by the seven deadly sins: pride, sloth, gluttony, anger, envy, lust & greed.


Nir Eyal

In Hooked, Nir Eyal reveals how successful companies create products people can’t put down. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model.

Design with intent

Dan Lockton

This book offers a nuanced approach to behavioral design, based around designing and researching with people rather than for them. Drawing on widely multidisciplinary academic research and practical examples, Design with Intent offers interaction designers, user researchers, and other professionals a new set of tools for working with human behavior as part of the design process.

Webs of influence

Nathalie Nahai

In Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

De beste boeken over economische psychologie:

The paradox of choice

Barry Schwartz

Everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom—becomes detrimental to our psychological and emotional well-being.


Phil Barden

In Decoded, Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions.

The choice factory

Richard Shotton

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.

Hoe wij beslissen

Jonah Lehrer

Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Should we go with instinct or analysis? The answer, Jonah Lehrer explains in How we decide, is that it depends on the situation. Knowing which method works best in which case is not just useful, but also fascinating.

De beste boeken over UX- en frontend design:

The non-designers design book

Robin P. Williams

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. She has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles.

100 Things every designers needs to know about people

Susan M. Weinschenk

Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs.


Dan Saffer

It’s the little things that turn a good digital product into a great one. With this book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features.  You’ll discover how microinteractions can change a product from one that’s tolerated into one that’s treasured.

Designing for emotion

Aaron Walter

From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Designing for the social web

Joshua Porter

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. Joshua Porter shows you the right design strategy so you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. 

De beste boeken over (online) copywriting:

The copywriter’s handbook

Robert W. Bly

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. Joshua Porter shows you the right design strategy so you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. 

Persuasive copywriting

Andy Maslen

With practical insight into human decision making and consumer engagement, Persuasive Copywriting inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge.

De beste boeken over testen & data:

Measure what matters

John Doerr

Venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth. Objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry level to CEO, are transparent to the entire organization. 

You should test that

Chris Goward

Part science and part art, conversion optimization is designed to turn visitors into customers. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. 

Quantifying the user experience

Jeff Sauro

The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them.